Hello there, I'm Jackson — a content marketer based out of Durham, NC who loves telling stories.
About Me
(a.k.a. “Quick links to get you started”)
Content Lead
Verbatim, Remote — August 2023 - July 2024
Jumped in to develop best-in-class content and compelling storytelling for early-stage founders and startups within a rapidly growing agency setting.
- Consulted with 20+ early-stage startup clients to design customized content strategies.
- Developed 100+ customized content pieces, ranging from SEO blog posts to case studies and video scripts, in close alignment with client goals.
- Achieved a 35% growth in organic search rankings for key client keywords, leading to a 20% average increase in customer engagement and inbound inquiries.
- Worked closely with stakeholdes to incorporate collaborative feedback and consistently meet project deadlines.
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Client footprint:
Content Strategist
Onfleet, Remote — July 2022 - July 2023
Joined shortly after Series B funding to refine and connect content strategy with key industry verticals while supporting the product and ICP targets. Notable responsibilities included:
- Strategically crafted 35+ pieces of high-value content tailored to different audience segments, resulting in a ~50% increase in year-over-year web traffic and a ~25% uptick in qualified leads.
- Conducted a comprehensive audit that cataloged 200+ existing content pieces, reducing redundancy and increasing Sales team efficiency by 15% with more effortless lead nurturing.
- Optimized 100+ pieces of existing content for a >30% average increase in SERP rankings and a ~15% boost in engagement rate.
- Directly oversaw 3 individual contributors to support PR, SEO, and social media goals.
Content Marketing Manager
Spiffy, Durham, NC — January 2019 - July 2022
Started as a Marketing Specialist and grew into the lead content marketing role by expanding my understanding of the automotive industry and owning multiple fronts of responsibility.
- Spearheaded the brand's written story through blog posts, press releases, whitepapers, operating manuals, and ebooks.
- Developed a content strategy that contributed to 90% annual revenue growth and supported Spiffy’s expansion into new markets.
- Increased organic traffic by >100% after optimizing for 500+ high-intent keywords.
- Independently produced 2 company podcasts & 6 live webinars.
Copywriter
Dealer.com, Burlington, VT — August 2016 - December 2018
Cut my teeth on the frontlines of SEO content with Dealer.com shortly after they were acquired by Cox Automotive.
- Produced 8-10 SEO-optimized content pieces daily for automotive dealerships to enhance search visibility and drive website traffic.
- Cooperated with SEO Analysts to manage a high volume of monthly content requests from 35-50 clients.
